Strategic Work Offerings G.E.A.R. Framework About Me Work With Me
About Me

Built at the intersection of
product, tech and strategy.

18 years delivering fintech, blockchain and data platform work across Latin America and Europe — from Citibank's mobile banking at scale to ECB blockchain pilots and data governance SaaS.

Martin Fernando Mora
Martin Fernando Mora · Buenos Aires → Madrid
18+
Years
3
Continents
PMP
Oxford · PMI
Background

Senior Technical
Product Manager

I'm Martin Fernando Mora — a Senior Technical Product Manager and strategic advisor specializing in fintech, blockchain and data platform transformation. Based in Madrid, originally from Buenos Aires.

My career spans 18 years of end-to-end product delivery across some of the most complex, regulated technology environments: from leading Citibank's digital transformation across 12 LATAM countries, to delivering wholesale CBDC infrastructure for the European Central Bank, to advising data governance SaaS companies on structural market repositioning.

"I work where product strategy, technical architecture and market positioning intersect — because that's where the real constraints live."

What I bring to every engagement isn't just methodology — it's pattern recognition accumulated across payment systems, tokenization, enterprise SaaS, cloud migration and regulated environments across three continents. I've shipped products handling $2.5B in annual transaction volume and platforms operating at 99.95% SLA.

In parallel with product management, I consult independently on structural challenges: GTM strategy, platform positioning, data governance architecture and Web3 advisory — the work reflected in the Strategic Work section of this site.

Buenos Aires · MadridFintech & PaymentsBlockchain & Web3Data GovernanceEnterprise SaaSLATAM · EuropePMP CertifiedOxford Fintech
LinkedIn → Work With Me → See the Work →
$2.5B
Mobile Transaction Volume · LATAM
€1M+
Blockchain Products Delivered
99.95%
SLA Achieved · 50K TPS Scale
90%
Operational Effort Reduction
Professional Timeline

18 years of delivery
and strategic work

Feb 2025 — Present Now
Senior Technical Product Manager
Synapxi Tech — Madrid, Spain · Product Strategy · Fintech · Web3 · Digital Transformation
Leading product strategy for fintech, Web3 and digital transformation initiatives. Acting as Product & Market Lead for DaMap Tech — an automated financial reconciliation and data governance SaaS currently expanding from Uruguay into the Spanish and European market.
Conducted full analysis of the Spanish payment ecosystem; identified PSPs and payment orchestrators as primary acquisition segment
Led strategic pivot from reconciliation-only to full data governance platform — 3.2× TAM expansion incorporating PSD2/PISP/AISP regulatory framework
Designed Q1–Q3 2025 AI/ML roadmap achieving 90%+ execution via RICE/WSJF prioritization; projected 40% retention increase
Advised The Fintech'tainment Co as independent Tech Advisor: led Design Sprint (Sep 2025) and delivered MVP technology architecture for Gen-Z narrative platform
Data Governance SaaSGTM SpainPSD2 / Open BankingAI/ML RoadmapWeb3 Advisory
Sep 2023 — Feb 2025 · 1 yr 6 mo
Senior Technical Product Manager
ioBuilders — Madrid, Spain · Blockchain · DeFi · Tokenization · Web3
Led technical product delivery for Ethereum-based financial platforms. Managed cross-functional teams of 10+ engineers across Ethereum, Hedera and Hyperledger Besu. Coordinated with BME, Iberclear, Renta4, Grupo LAR, SIX and the European Central Bank.
Real Estate Tokenization Consortium (ERC-1400): €470M in tokenized assets · 94% settlement time reduction (72h → 4h) · 4 institutions · 100% stakeholder approval
ECB Wholesale CBDC Exploratory MVP: delivered PoC on Hyperledger Besu with HTLC protocol for Delivery vs. Payment (DvP) interoperability
Amazon Rainforest ESG NFT Marketplace: 23M minting capacity · 10,000 NFTs/day · 89% gas fee reduction vs. Ethereum mainnet
€1M+ in blockchain product value · 100% team retention over 17 months · Private Equity MVP on Hedera: 60% interest from investment funds, 40% issuance cost reduction
EthereumHyperledger BesuHederaTokenizationwCBDCECBDeFi
Feb 2023 — Sep 2023 · 8 mo
Engineering Manager
PARSER — Europe, Remote · Team Management · Process Optimization · Operational Excellence
Team leadership and process optimization bridging engineering and product delivery.
Reduced employee attrition 50% (28% → 14%) in 6 months; improved satisfaction score from 6.2 to 8.1
Generated €430K in annual savings through administrative and operational optimization
Engineering LeadershipTeam ManagementProcess Optimization
Sep 2022 — Feb 2023 · 6 mo
Product & Delivery Manager
PARSER → CHECKOUT — UK, Remote · SDK Development · Merchant Integration · API-First
Led payment checkout SDK development and merchant integration platform.
80% reduction in merchant integration time (5 days → 1 day) through SDK in 4 languages
120+ documented methods · interactive playground · 92% code coverage · 45% support ticket reduction · 87.5% faster approval time
SDKAPI-First DesignPaymentsDeveloper Experience
Jan 2021 — Sep 2022 · 1 yr 9 mo
Technical Product Manager
PARSER → MODULR — UK, Remote · B2B SaaS · Platform Scalability · Cloud Migration · PayOps
Platform scalability and payments operations automation for a regulated UK e-money institution.
90% reduction in payment operations effort (45 min → 4 min) liberating 120h/month through automated balance adjustment tool
99.95% SLA post-Kubernetes migration · 28% infrastructure cost reduction · scaled to 50,000 TPS · 60% database load reduction
Deployment frequency increased 650% (2×/week → 15×/week)
B2B SaaSKubernetesPayOps AutomationCloud Migration50K TPS
Oct 2019 — Jan 2021 · 1 yr 4 mo
Technical Product Manager
DEVO — Madrid, Spain · Enterprise SIEM · SecOps · Machine Learning · Big Data
Enterprise SIEM platform product management for financial institutions. Delivered platform for BBVA processing 15 TB/day from 200+ log sources.
91% reduction in Mean Time to Detect (8h → 45 min) · 99.8% availability during 12-month enterprise rollout
Led Time Series Anomaly Detection (Prophet, LSTM) — 85% accuracy · 120 users trained · 88% adoption in 6 months · 60% L1 ticket reduction
SIEMML / Anomaly DetectionBig DataSecOpsBBVA
Mar 2013 — Sep 2018 · 5 yr 7 mo
Digital IT Program Manager
Citibank LATAM — Buenos Aires, Argentina · Digital Transformation · Mobile Banking · Agile at Scale
Led Citibank's digital banking transformation across 12 Latin American countries — one of the largest Agile-at-scale programs in the region.
Migrated 2.5M users to mobile banking — from 20% to 65% of total transactions · $2.5B in mobile transaction volume in year one
50% reduction in time-to-market through Agile adoption · Won PC World Award 2013 for geolocation discount program (40% redemption rate)
Digital TransformationMobile BankingAgile at Scale12 Countries$2.5B Volume
Nov 2007 — Mar 2013 · 5 yr 5 mo
Technology Manager
Citibank LATAM — Buenos Aires, Argentina · Regulatory Compliance · Fraud Prevention · AML Systems
Built and managed technology systems for regulatory compliance, fraud prevention and AML across Citibank LATAM.
85% reduction in online fraud · 72% reduction in credit card fraud through advanced authentication systems
100% regulatory compliance · 0 penalties over 5+ years · NPS +183% (from +12 to +34) · $8M in incremental revenue
AML SystemsFraud PreventionRegulatory ComplianceSecurity
Education & Certifications

Academic & professional credentials

Executive Program
Fintech Executive Program
University of Oxford, UK
2017 – 2018
Degree
B.S. Information Systems Engineering
UTN — Universidad Tecnológica Nacional, Buenos Aires
1995 – 2004
Certification
PMP — Project Management Professional
PMI
2011
Certification
Blockchain Essentials
Consensys Academy
2023 – 2024
Certification
Generative AI for Project Managers
PMI
2025
Certification
Scrum Master Certification
CertiProf
2020
Core Expertise

Where I add the most value

⬡

Fintech & Payments

End-to-end product delivery for payment infrastructure, mobile banking, PayOps automation and API-first platforms. From early concepts to 50,000 TPS production systems.

Payment SystemsPSPsLATAM BankingPayOpsOpen Banking
◈

Blockchain & Web3

Technical product management for tokenization platforms, wCBDC infrastructure, DeFi protocols and NFT marketplaces. Experience coordinating with ECB, BME, Iberclear and institutional partners.

EthereumHyperledger BesuHederaTokenizationDeFi
↗

Data Governance & SaaS

Platform strategy and GTM for data governance and reconciliation SaaS. Market analysis, regulatory research (PSD2/PISP/AISP), segment positioning and AI/ML roadmap design.

Data GovernanceSaaS GTMPSD2AI/ML RoadmapReconciliation
G

Product Strategy & Delivery

End-to-end ownership from roadmap to release. RICE/WSJF prioritization, OKR alignment, cross-functional team leadership and stakeholder management up to board level.

RoadmapRICE/WSJFOKRsStakeholder Mgmt
⬡

Cloud & Platform Architecture

Cloud migrations, Kubernetes deployments, microservices architecture and CI/CD pipeline optimization. Technical depth that makes trade-off conversations productive.

KubernetesAWSMicroservicesCI/CDDocker
→

Strategic Advisory & GTM

Independent advisory on structural misalignment — platform positioning, governance architecture, revenue model design and market entry. The G.E.A.R. framework in practice.

GTM StrategyG.E.A.R. FrameworkPlatform PositioningMarket Entry
Work Together

Put this experience
to work for you.

One conversation to determine whether there's a structural fit. No commitment required.

Work With Martin View Offerings →